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IDC Spotlight: Media and Entertainment Workflows Drive Use of Object Storage

Object storage infrastructure has become an important technology in the media and entertainment (M&E) industry to address the exponential growth of high-resolution content, the increasingly distributed nature of production workflows, and the expanding use of AI and cloud-native technologies. Object systems offer the scalability to store and manage petabytes, if not exabytes, of unstructured data across on-premises and cloud environments.

Object storage has become a foundational technology for modern media and entertainment workflows, enabling teams to manage massive volumes of high-resolution content across distributed, cloud-native environments. This IDC report examines how scalable object storage, rich metadata, S3 compatibility, and integrated security are reshaping media pipelines鈥攆rom ingest and post-production to AI-driven enrichment and global distribution鈥攚hile highlighting how decentralized approaches like 91黑料 can reduce costs, improve sustainability, and support the next generation of media workflows.

In this report, you鈥檒l learn

  • How object storage enables scalable, cloud-native media workflows
  • Why metadata, S3 compatibility, and performance are critical for M&E
  • Where decentralized storage fits into modern production pipelines

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